About

Who Really Makes It is a free lookup of the companies behind store-brand products. It has 107 entries today, and every one shows its source and the date we checked it.

It is the companion site to the Why So Cheap YouTube channel, which explains why cheap things are cheap. When a video names a maker, the record behind that claim lives here.

How it's paid for

The site is free. Some pages carry ads, and some pages link to Amazon searches as an Amazon Associate, so we may earn from qualifying purchases. No store or maker pays to be listed, and a commission never changes a verdict. See terms and disclosure.

What we don't do

We don't guess, we don't use company logos, and we don't name private individuals. Read how we check.